Marketing Executive

Key Responsibilities

• Support the development and implementation of marketing plans and campaigns aligned with business objectives.

• Plan, coordinate and execute marketing campaigns across digital and traditional channels.

• Manage and regularly update the company’s social media platforms, website content and other digital channels.

• Create engaging marketing content including social media posts, promotional materials, presentations, advertisements and email campaigns.

• Support and manage paid advertising campaigns across platforms such as Google, LinkedIn, Facebook and Instagram.

• Monitor campaign performance and track key metrics including engagement, leads, website traffic, conversions and ROI.

• Assist in identifying new market opportunities, customer segments and industry trends.

• Work closely with sales and business development teams to support lead-generation activities and commercial growth.

• Maintain consistent brand messaging and visual identity across marketing materials and communication channels.

• Coordinate with designers, agencies, suppliers and other external marketing partners when required.

• Conduct competitor, customer and market research to support marketing initiatives.

• Assist with the planning and promotion of events, exhibitions, webinars and customer engagement activities.

• Support email marketing campaigns and maintain relevant customer and prospect databases.

• Prepare regular marketing reports and provide insights on campaign performance.

• Monitor social media engagement and respond or coordinate responses where appropriate.

• Support the creation of sales and marketing collateral, presentations, brochures and other promotional materials.

• Manage multiple marketing activities and projects while ensuring deadlines and priorities are met.

Skills & Experience

• 2–4 years of experiencein marketing, digital marketing, social media, content marketing or a similar role.

• Good understanding of digital marketing, social media marketing, content creation and lead generation.

• Experience supporting or managing marketing campaigns from planning through to execution and reporting.

• Strong written and verbal communication skills.

• Good knowledge of social media platforms including LinkedIn, Facebook, Instagram and other relevant channels.

• Experience with paid advertising platforms such as Meta Ads, Google Ads or LinkedIn Ads would be an advantage.

• Familiarity with tools such as Google Analytics, Canva, CRM systems, email marketing platforms or similar marketing tools.

• Strong content-writing and creative-thinking skills.

• Good organisational and project-management skills.

• Ability to manage multiple tasks and work to deadlines.

• Strong attention to detail and a proactive approach to work.

• Ability to work independently as well as collaboratively within a team.

• Comfortable analysing basic marketing data and using insights to improve campaign performance.

Desirable

• Experience working in a B2B or service-based environment.

• Experience supporting lead-generation campaigns.

• Knowledge of SEO, website management or content management systems.

• Experience creating marketing reports and tracking KPIs.

• Basic graphic design or video-content creation experience would be beneficial.